For more than 30 years quattro® has been the embodiment of superior traction. Now, Audi sets new standards with the newest generation of its permanent four wheel drive. Through the innovative combination of mechanics and electronics not only traction but also accuracy and dynamic have been noticeably enhanced. To demonstrate the superiority of these two systems, we, in cooperation with the kempertrautmann agency, developed in filigree precision work a high-tech-gecko from originally mechanical and electrical components, which for the first time give us an insight in Audi’s technology. The new quattro® Key Visual is the basis for an international, integrated communication campaign which will embrace print ads, folder and direct marketing as well as several online projects.

  • AGENCY: kempertrautmann

“For a lot of years, the gecko has represented the superior traction of Audi’s quattro®. With this high-tech-gecko we have created a new symbol that carries the brand essence of Audi ‘Vorsprung durch Technik’ into the world”
Lothar Korn, Director of Marketing AUDI AG

STILLS

LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01

CREDITS

  • CREATIVE DIRECTION ART
  • Gerrit Zinke
  • Mathias Lamken
  • Heiko Freyland
  • PRODUCER
  • Alexander Schillinsky
  • VFX SUPERVISOR
  • Sebastian Rätsch
  • Fabian Frank
  • 3D ARTISTS
  • Torben Dirksmeyer
  • Fabian Frank
  • Jörg Hannemann
  • Matthias Steuer
  • Wilhelm Molderings
  • Sven Rabe
  • Sebastian Rätsch
  • Pierre Samoske
  • Tobias Sprengart
  • Felix Reichert
  • COMPOSITING
  • Florian Dehmel
  • Mui Vong
  • 2D/3D ASSISTANCE
  • Ina Grischau
  • Ramón Voigt

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