To advertise the brand new Audi S3 Saloon model, we teamed up with Tempomedia film production and agency thjnk to refine the widely acclaimed “Harder, Better, Faster, Stronger” spot for the new S3 Saloon.

We developed the visual concept, created and composed new vignettes like the starting scenes with the balloons, or the red room with the treadmill, contrasting them with the established Audi S3 theme by French pop duo Daft Punk.

In detail we delivered a 360 degree creative job and developed the visual concept, style frames and animatic, supervised the set, created and produced all 3D elements and backgrounds, did compositing and VFX and generally brought out the best in the car (which was shot live action).

  • AGENCY: Thjnk Hamburg GmbH
  • PRODUCTION: Tempomedia Filmproduktion GmbH
  • DIRECTOR: Jan Wentz
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BACKSTAGE

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STILLS

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CREDITS

  • MARKETING MANAGER
  • Luca de Meo
  • Michael Finke
  • Reinhard Hupfer
  • ACCOUNT DIRECTOR
  • Niklas Kruchten
  • HEAD OF TV
  • Thomas Nabbefeld
  • CREATIVE DIRECTION ART
  • Gerrit Zinke
  • CREATIVE DIRECTION COPY
  • Tobias Ahrens
  • EXECUTIVE PRODUCER
  • Vera Portz
  • PRODUCER
  • Stephan Brockmann
  • DIRECTOR OF PHOTOGRAPHY
  • Sebastian Pfaffenpichler
  • PRODUCTION DESIGNER
  • Ole Grönwoldt
  • PRODUCER SENIOR
  • Jens Monske
  • Andreas Rothenaicher
  • PRODUCER JUNIOR
  • Irina Otto
  • SFX SUPERVISION
  • Sebastian Rätsch
  • Ramón Voigt
  • VISUAL CONCEPT ART
  • Ramón Voigt
  • SET SUPERVISION
  • Pablo Bach
  • Martin Konietzny
  • HEAD OF 3D
  • Sebastian Rätsch
  • 3D ARTISTS
  • Tobias Sprengart
  • Martin Konietzny
  • Torben Dirksmeyer
  • Hannes Rumig
  • COMPOSITING LEAD
  • Florian Dehmel
  • COMPOSITING
  • Tom Hiebler
  • Daniel Hummer
  • Markus Gratl
  • EDITOR
  • Sören Görth
  • COLORIST
  • Mick Vincent
  • MUSIC
  • Daft Punk

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