In late summer and fall we worked on four TVCs, the epicenter of the new BASE campaign, a German mobile service provider. The campaign uses real actors and a unique LIGA 01 mixture of hand-drawn backdrops, on-set props and visual effects (all in sharp contrast to the usual amateur testimonials and pure white rooms in former BASE advertising) to highlight the infinite possibilities offered by BASE’s mobile services and give the brand a fresh and new appeal. Markenfilm director Jan Wentz staged the witty scripts by agency thjnk (formerly kempertrautmann) which revolve around Digital Naturals, the BASE core target group.

  • AGENCY: Thjnk
  • PRODUCTION: Markenfilm
  • DIRECTOR: Jan Wentz
add to My Playlist
added to My Playlist

STILLS

LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01

CREDITS

  • CHIEF MARKETING OFFICER
  • Jürgen Rösger
  • EXECUTIVE CREATIVE DIRECTOR
  • André Kemper
  • CREATIVE DIRECTION ART
  • Florian Weber
  • Marcell Francke
  • CREATIVE DIRECTION COPY
  • Heiko Freyland
  • ACCOUNT DIRECTOR
  • Moritz Pfingsten
  • Michael Schneider
  • EXECUTIVE PRODUCER
  • Florian Beisert
  • PRODUCER
  • Hellen Ewers
  • Sandra Garsztecki
  • DIRECTOR OF PHOTOGRAPHY
  • Sebastian Pfaffenbichler
  • SENIOR PRODUCER
  • Alexander Schillinsky
  • JUNIOR PRODUCER
  • Irina Otto
  • VFX SUPERVISION
  • Sebastian Rätsch
  • SET SUPERVISION
  • Sebastian Rätsch
  • VISUAL CONCEPT ART
  • Ramón Voigt
  • Tom Hiebler
  • ART DEPARTMENT
  • Ramón Voigt
  • Tom Hiebler
  • 3D ARTISTS
  • Sebastian Rätsch
  • Torben Dirksmeyer
  • Pierre Samoske
  • Tobias Sprengart
  • Martin Konietzny
  • 2D/3D ASSISTANCE
  • Nils Hoffmann
  • COMPOSITING LEAD
  • Tom Hiebler
  • COMPOSITING
  • Florian Dehmel
  • Sven Wellbrock
  • Til Strobl
  • Daniel Hummer
  • Christian Reimann

SIMILAR PROJECTS

O2  YOUR CALL
O2
YOUR CALL
add to My Playlist
added to My Playlist
Fresh
INNOGAMESFORGE OF EMPIRES 5
INNOGAMES
FORGE OF EMPIRES 5
add to My Playlist
added to My Playlist
EUROWINGS  CLICHÉ
EUROWINGS
CLICHÉ
add to My Playlist
added to My Playlist