Carbon fibre, with its characteristics such as high stiffness, high tensile strength and low weight can’t be left out anymore in advanced automotive engineering. We show how the material evolves from the atom stage to the final product in striking and energetic pictures which metaphorically arouse the carbon to life. We were glad to team up with our friends from Glassworks Amsterdam and Supreme Music to achieve 110% client satisfaction.

  • AGENCY: Interone Beijing
  • PRODUCTION: Made in China, Shanghai
add to My Playlist
added to My Playlist

BACKSTAGE

STILLS

CREDITS

  • CLIENT
  • BMW Group
  • EXECUTIVE PRODUCER
  • Lee Cheng
  • CREATIVE DIRECTOR
  • Caroline Beckert
  • DIRECTOR
  • Pablo Bach
  • Sebastian Rätsch
  • Wilhelm Molderings
  • EXECUTIVE PRODUCER
  • Jens Monske
  • ART DIRECTION
  • Ramón Voigt
  • ART DEPARTMENT
  • Ramón Voigt
  • Sebastian Meinecke
  • Renato Klieger
  • COMPOSITING
  • Florian Dehmel
  • Sven Wellbrock
  • Johannes Peter
  • Alexander von der Lippe
  • Juan Pablo Brockhaus
  • Markus Gratl
  • LEAD 3D
  • Wilhelm Molderings
  • Sebastian Rätsch
  • 3D ARTISTS
  • Thure Koch
  • Daniel Veder
  • Torben Dirksmeyer
  • Tobias Sprengart
  • Sebastian Brandhuber
  • Moritz Krappel
  • Nando Stille
  • Lukas Wendler
  • PHYSICAL DYNAMICS
  • Bernd Kaufmann
  • Jan Hofmann
  • Torben Dirksmeyer
  • Nando Stille
  • Sebastian Brandhuber
  • Moritz Krappel

SIMILAR PROJECTS

MEDIA MARKT  RUTSCHER
MEDIA MARKT
RUTSCHER
add to My Playlist
added to My Playlist
Making-Of Fresh
DER NACHTMAHR
DER NACHTMAHR
add to My Playlist
added to My Playlist
Making-Of Fresh
NISSAN MAXIMA
NISSAN MAXIMA
add to My Playlist
added to My Playlist
Fresh