How does one demonstrate the universalism of a SUV in any kind of situation and on any kind of terrain – and that without any cut? The 40 seconds long commercial of the new BMW X3 is designed to be only one take, the vehicle is – or better drives – in the center of action, and here it does not matter if in suburbia, in the city, in the mountains, on the beach or even on the moon. It is obvious that such an idea requests vast demands on the shooting. Before starting, to optimize the preparation of the shooting, we assembled a previz in which dolly shots, camera positions and timing could be demonstrated beforehand. In order to create barely noticeable and smooth transitions from one set to another, and furthermore to generate 30 and 25 versions from the same scenes – also in one take – we faced the challenge with a lot of complex postproduction and trickiness. We are of the opinion the time and effort were worth the trouble and the international feedback proves us right: from November on, this spot will be broadcasted worldwide. Enjoy watching it!

  • PRODUCTION: Hochkant Film GmbH & Co. KG
  • DIRECTOR: Moritz Friedel
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STILLS

LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01

CREDITS

  • EXECUTIVE PRODUCER
  • Pascal Bohlen
  • VFX SUPERVISOR
  • Sebastian Faber
  • SET SUPERVISOR
  • Sebastian Rätsch
  • 3D ARTISTS
  • Axel Sperling
  • Jörg Hannemann
  • Moritz Krappel
  • Daniel Yuhlmann
  • COMPOSITING
  • Lene Hönigschmid
  • Christopher Klotz
  • Constantin von Zitzewitz
  • 2D/3D ASSISTANCE
  • Andreas Nadasi
  • Christoph Hoffmann

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