On behalf of the Swiss disability insurance we fly through the canyon of life. At first, we seem to be navigating through a canyon flanked by mountainous terrain, when, really, we are flying along the life line of a paediatrician’s palm. The different words engraved into the rugged hills symbolize various stations of his life. Starting at the point of birth we follow school and occupational career. Suddenly, we fall into a dark abyss – a severe setback. Thanks to the aid of the disability insurance, however, he manages to recover. An important part of this concept is the late realization that we have been flying over an extremely magnified palm the whole time. For this effect, Liga 01 paid special attention to the scenery as well as the camera movements, which were partly adapted from real helicopter flights for maximum authenticity.

  • AGENCY: Saatchi & Saatchi
  • PRODUCTION: Condor Communications AG
  • DIRECTOR: Michael Fueter
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STILLS

LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01
LIGA 01

CREDITS

  • CREATIVE DIRECTION ART
  • Antonio Lopez
  • Guido Masson
  • DIRECTOR OF PHOTOGRAPHY
  • Lukas Strebel
  • LINE PRODUCER
  • Pablo Bach
  • PRODUCER
  • Jessica Müller
  • VFX SUPERVISOR
  • Sebastian Rätsch
  • 3D ARTISTS
  • Sebastian Rätsch
  • Sebastian Faber
  • Pierre Samoske
  • Philipp Freiherr von Preuschen
  • Christian Keller
  • Fabian Frank
  • COMPOSITING
  • Jawed Naser
  • Fabian Frank
  • TRACKING/MATCHMOVE
  • Fabian Frank
  • 2D/3D ASSISTANCE
  • Torben Dirksmeyer
  • Fabian Schaper
  • Tim Hansen

SIMILAR PROJECTS

NISSAN MAXIMA
NISSAN MAXIMA
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JOKO & KLAAS  DIE LIMO
JOKO & KLAAS
DIE LIMO
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O2  DEAD SPOT
O2
DEAD SPOT
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