The Hamburg based agency Grimm Gallun Holtappels created an original online project to support Patengemeinschaft für Hungernde Kinder e.V. – an organisation that gives charity to starving children and families. For € 350 donators can buy a cow on www.mykuh.com. This cow will be given the name of its donator who therefor will live a second life as a sacred cow – far away from all daily hassle.
And all this happens for good reason. The acquired animal is handed over to members of the Adviasi tribe in India. This casteless people comprises approximately 70 m indians who live far below the poverty line somewhere in the jungle. Only one cow can build the foundation for a new way of living.
Several well-known solicitors have already responded to the call of Grimm Gallun Holtappels and have donated. Amir Kassaei, Jean-Remy von Matt, Stefan Schmidt, Michael Trautmann and some others already live a parallel life as an indian cow and can be seen on www.mykuh.com. In further steps Florian Grimm and his team want to attract prominent godparents for this cause. Moreover, the team is working on an extension enabling donators to pinpoint the temporary localisation of their cows via Google Earth.
We supported Grimm Gallun Holtappels in realising this campaign. From design to animation – this time we were intensively concentrated on cows.

  • AGENCY: GRIMM GALLUN HOLTAPPELS Werbeagentur GmbH & Co. KG
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“Hallo, ich bin Charu eine Kuh aus Indien und wenn du willst kannst du auch so eine sein!”
Charu

STILLS

LIGA 01
LIGA 01
LIGA 01
LIGA 01

CREDITS

  • CREATIVE DIRECTION ART
  • Florian Grimm
  • LINE PRODUCER
  • Alexander Schillinsky
  • PRODUCER
  • Alexander Schillinsky
  • VFX SUPERVISOR
  • Sebastian Rätsch
  • 3D ARTISTS
  • Ramón Voigt
  • Natalie Pfeffer
  • Sebastian Rätsch

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