To celebrate the anniversary of German mail order giant Quelle, we created a fully animated film in which the whole product range was shown as a huge display of fireworks, parallel to the cover of Quelle’s anniversary print catalogue. We rebuilt every product down to the last detail and then animated all of them to create a spectacular effect.
Assessing how the products could convey a festive feeling without having to explode in the fireworks, we created a detailed animatic that matched the music of choice, directed and edited it. Like when shooting a real film, we used the animatic as a reference to work our way through every scene. Once we had fitted in the high-resolution designs, we animated a great number of 3D objects, generating their looks and creating special effects like steam, water, simulated clothing and necklace-bombs (and all of that in a very short span of time).

  • AGENCY: Jung von Matt / Fleet
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STILLS

LIGA 01
LIGA 01
LIGA 01

CREDITS

  • LINE PRODUCER
  • Silvia Schröder
  • VFX SUPERVISOR
  • Pierre Samoske
  • 3D ARTISTS
  • Fabian Frank
  • Axel Sperling
  • Moritz Krappel
  • Sven Rabe
  • Sebastian Rätsch
  • Pierre Samoske
  • Christian Keller
  • Philipp Preuschen
  • Sebastian Faber
  • COMPOSITING
  • Marcel Lemme
  • Stephan Haidacher
  • Felix Reichert
  • 2D/3D ASSISTANCE
  • Sebastian Welti

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