Followfish is the first seafood label that meets the strict regulations by WWF with 100% of their product range. We used the all known children´s fishing game as an icon to illustrate the difference between the principle of catching each tuna by hand instead of the huge trawlers used by the majority of the world´s fishing industry – causing a global overfishing accompanied by insane amounts of by-catch.
- DATE: 12/2013
- TYPE: Commercial
- REEL: Character-Animation, Physics
- DEPARTMENT: Animation, Art & Design
- AGENCY: Leagas Delaney Hamburg GmbH